Founded in 2001. Smartsports was created to give individuals and corporations a safe channel to buy and sell Personal Seat Licenses at the Air Canada Centre. Today Smartsports/WithinScope helps teams and fans understand the new ticket market place forever changed by the web.


Within Scope

Chris Kelly

His passion and belief for the importance of sports has no limits and next to his family this is what wakes him every day. Before starting his career selling for the Raptors in 1995, Chris was a  ball boy at age 12 year old, Tennis instructor at 15, Managed a golf driving range at 16,  a certified Ski coach at 19, ran a University Sports Radio show, ushered Jays games and taught tennis to under privileged youth at 20 and ran the onsite operations for  NFL experience in Toronto while operating a Squash and Fitness business he leased at 22.

Since then his plus 20 years of experience with Maple Leaf Sports, Tennis Canada, AudienceView (ticketing software), Medcan (Healthcare and Sponsorship), Smartsports (Personal Seat license transactions) and Withinscope consultations with Mercury Communications (Fundraising and Loyalty)  Exchange Solutions (Hockey Canada Loyalty) and Digonex (pricing vendor) has contained a sports component.  



In summary, Chris brings a rare combination of experience and understanding to the world of sports (particularly tickets), loyalty and pricing, and feels confident he can support your team or corporation in making decisions that will enhance your customer experience in the sports world.

Withinscope is a boutique consulting agency that focuses on tools to allow companies to improve the Customer Experience.

Welcome to the web page for and Withinscope is about improving the customer experience and Smartsports is about understanding everything you need to know about sports tickets.